Red Bull managed to sell more than 4.6 billion cans of its trademark drink last year, it was announced yesterday (Weds). The company – which has its headquarters in Fuschl near Salzburg – said 4.63 billion cans of its energy drink were purchased across the world in 2011, 11.4 per cent more than in the […]
Red Bull Salzburg (RBS) have managed to stay on top of the Austrian Football Bundesliga. The squad of Ricardo Moniz beat Peter Stöger’s Wiener Neustadt 2-1 yesterday (Weds). Second-placed Rapid Vienna crushed Kapfenberg (3-0) while SV Ried beat FC Admira 2-1. Sturm Graz – who won the title last season – defeated Wacker Innsbruck (1-0). […]
Neymar da Silva Santos Junior (Neymar) has revealed a national team colleague as his biggest idol. The striker told Red Bulletin magazine: “I still consider myself a fan now and then. Especially Robinho is my hero.” Robinho currently plays for AC Milan in Italy’s Serie A league. The ex-Real Madrid star, 27, and Neymar could […]
Red Bull has given up its bid to break the US market with its own cola drink. The Salzburg-based company introduced Simply Cola, a soft drink free from preservatives and artificial flavours, in Europe and overseas three years ago. Red Bull confirmed reports by US media claiming that it decided to stop selling Simply Cola […]
President of the Austria for Africa Association John Morris looks at the crisis in Africa and asks what can be done in this special report. Like me, do you look at Africa and feel De je vu? History seems to be repeating itself in East Africa: drought, famine, civil wars, excessively high unemployment, more than […]
The trademark drink of Austria’s most powerful brand in the world may soon be banned in a region of Russia, one of the strongest economies in the world. Moscow newspapers report today (Weds) that the State Duma, the country’s federal parliament, has begun discussing a prohibition of sales of Red Bull and other caffeine-based drinks […]
Red Bull has been identified as the strongest Austrian brand in the world. The beverages producer – which has increasingly engaged in multimedia promotion and the funding and organisation of sporting events – came top in the latest Eurobrand Austria study. The European Brand Institute (EBI) said today (Thurs) Red Bull increased its brand value […]
A multimillion-Euro project masterminded by Red Bull may get underway as planned after a lawsuit would have almost ended the endeavour at an early stage. The Austrian energy drink producer announced today (Mon) that it reached an out of court settlement with Daniel Hogan. The American claimed he approached the Salzburg-based company with the idea […]
A struggling football club subsidised by energy drink producer Red Bull has signed former Rapid Vienna boss Peter Pacult.RasenBallsport (RB) Leipzig announced today (Weds) they agreed with the ex-national team striker over a two-year deal, adding that he will take over after the end of the current season. Pacult was fired by 32-time Austrian Bundesliga […]
A German football team have ditched their plans to play a friendly against Red Bull Salzburg (RBS) to highlight their point of view regarding the engagement of companies in the sport.Hamburger SV (HSV) announced today (Weds) they decided not to meet the Austrian league champions as initially agreed upon in the run-up to the next […]