Red Bull ends US cola adventure

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Business

Red Bull has given up its bid to break the US market with its own cola drink. The Salzburg-based company introduced Simply Cola, a soft drink free from preservatives and artificial flavours, in Europe and overseas three years ago. Red Bull confirmed reports by US media claiming that it decided to stop selling Simply Cola […]

Stork trouble for high-flying show

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General News

Organisers of one of Europe’s biggest flying events are worried that a swarm of storks could endanger pilots and crowds.Airpower 2011 officials confirmed today (Fri) they were desperately trying to find a way to lure the 25 animals away from the military airport in Zeltweg, Styria, to get the event underway without any complications on […]

Red Bull hires Pirker

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Business

Former Styria Media Group boss Horst Pirker has joined Red Bull.The energy drink giant said today (Thurs) that the businessman took over its affiliated company Red Bull Media House as of 1 March. Pirker surprisingly resigned as head of Styria Media Group – an internationally operating publishing firm – in September.Red Bull founder and chief […]