‘Zidane headbutt’ poster ad causes a stir

Austrian advertisement watchdogs revealed plans to ban a betting company’s poster ad over fears it could spark violence among football fans.The campaign shows a crew-cut man wearing a white shirt head-butting a car-park attendant’s chest, a scene carrying striking resemblance to Zinedine Zidane’s attack against Marco Materazzi in the 2006 World Cup final.The French midfielder retired after being sent off for ramming his head against the chest of his opponent in the match against Italy in Berlin in the tournament four years ago. World champion Materazzi reportedly made Zidane see red by insulting his sister.Austrian online betting firm bet-at-home is confronted with criticism by the Austrian advertisement council after presenting its new campaign named “Das Leben ist ein Spiel!” (Life’s a game!) recently.The institution expressed fears the ad could lead to violent attacks against officials, especially as thousands of fans gather in pubs and at open air parties to watch their favourite teams play in the World Cup.Marketing watchdogs also claimed the campaign’s parking attendant bears resemblance to a police officer due to his uniform.Bet-at-home refused to comment on the accusations. The company caused a stir two years ago when its posters showed a young couple’s French kissing. While the man’s face was painted in Germany’s colours, the young woman wore the Austrian red-white-red.Officials feared at that time the campaign could lead to conflicts among Austrian and German fans as their teams clashed in the Euro2008.The Austrian team were knocked out by their rivals 0-1 in the group stage match. Germany marched on into the final where they lost against Spain while tournament co-hosts Austria only garnered one point in their three group stage matches.