Styria which promotes itself as the green heart of Austria is celebrating 40 years of the green heart campaign.
The project was launched in 1972 to promote the Federal State of Styria which is the greenest state in Austria, with around 60 per cent forest as well as agriculture – whether pumpkins, apples or the magnificent wine from the vineyards of the south.
To mark the 40th anniversary there are 25 promotional projects from green heart holiday offers through to special festivals related to the green heart concept and special offers from restaurants and hotels.
There are also competitions and others – for details go here http://www.herzgeschichten.at and here http://www.herz.steiermark.com.
The graphic designer Helmut Gross who died in 2010 came up with the concept and always said how proud he was of his most famous trademark.