First Adeg petrol station shop opens

Adeg has started operating its first petrol station shop in Austria.The Pein Energy station store in the Styrian town of Mureck offers around 1,000 products from the chain’s range. Shop manager Susanne Pein claimed most products were “almost as cheap as in supermarkets”, adding that her shop’s big benefit was its longer opening times. The station store closes at 10pm, while most Adeg shops shut at 6pm.Adeg Austria (Adeg Österreich Genossenschaft, AÖG) belongs to Rewe International AG, a subsidiary of Germany’s Rewe Group.Rewe International – whose headquarters are in the Lower Austrian town of Wiener Neudorf – said in July it agreed on a complete AÖG takeover. Rewe International acquired 75 per cent of AÖG shares last year. The company said it hoped the increased cooperation would help Adeg store chiefs to benefit from its logistics system.Rewe International had a turnover of 11.55 billion Euros in 2009, up by six per cent year on year. The firm also handles business activities in seven other Central European countries. AÖG is a consortium including 406 shop managers and more than 500 branches across Austria.Rewe International dominates the domestic food store market ahead of Spar Austria. It runs Billa, Penny Markt, Bipa, Merkur and other chains.Billa has been running shops in Jet petrol stations for three years. A test by the Labour Chamber (AK) has revealed that foodstuff on sale at the “Stop & Shop” stores cost up to 30 per cent more than in regular Billa branches.Rewe International announced it planned to expand its cooperation with petrol station managers.The opening of the first Adeg petrol station shop comes just days after Spar Austria presented Irish actor Pierce Brosnan as its testimonial for a new product series.The former “James Bond” star is face of the company’s “Premium” series which includes special selections of chocolates, pasta and other foodstuffs. Salzburg-based chef Johanna Maier will also be promoting the products which are now available.