The growing pressure in the working environment makes holidays even more important. This has been shown by a survey of the European Travel Insurance Company.
Moreover, the search for the authentic experience as a counterbalance to the “virtual world of experience” will become more important in the future.
However, the number of holidays has not changed. According to a recent survey, in which 1,000 people were asked about their holiday habits, around 55 percent of Austrians make one to two holiday trips per year.
One third go on holiday for a day or at the weekend; short-term and week holidays (up to ten overnight stays) are the most common holidays. Only a quarter of the people asked travel for more than a week.
There are significant shifts in the holiday motives. “Work-life-balance” seems to be important for almost 90 percent of people asked.
56 percent feel that work stress has increased in recent years. The age group of managers, which is people from 40 to 50-years-old, rate this with 68 percent. Holiday has thus become indispensable for more than 80 percent.
80 percent of people asked stated that their motives to go on holiday are to take countermeasures against the “burn-out syndrome”.
More than 60 percent want a “social travel experience”, which is a holiday with friends or family. Almost a quarter of the 20 to 30-year-olds think that there is a trend of holiday to “escape Web.2.0.”
Almost half of the holidays take place in Austria. 42 percent of Austrians travel to European countries and only ten percent go to remote areas. 56 percent of the people asked have taken out travel insurance once.
The main motive is that they worry about a sudden illness or an accident. Travel insurance is mostly taken out in holidays to Africa, Asia and South America.