Humanic ad mastermind Okopenko dies


Andreas Okopenko has died aged 80 at a hospital in Vienna, it was reported today (Mon).The Slovakian-born writer who passed away yesterday is regarded as one of the most important contributors to Austria¬ís “avant-garde literature”.Okopenko was praised for his daring works. His best known is a marketing campaign for Humanic in which he experimented with […]