Many women buy Valentine’s Day gifts, study shows

More than four out of 10 Austrian women will surprise their partners with presents on Valentine’s Day, according to a poll.The Federal Economy Chamber’s (WKO) Viennese branch (WKW) found that not just men buy gifts for their partners on 14 February. Its study shows that 42 per cent of women plan to spend money on presents as well, unchanged from a survey in 2010. Around 55 per cent of men told the WKW they will buy gifts for Valentine’s Day this year, down by two per cent compared to the WKW’s poll last year.Flowers were identified as the most popular present as seven in 10 men and women plan to buy bouquets. Chocolate, perfume and dinner invitations are also among the favoured choices, while six per cent revealed that they would splash out on jewellery.The WKW said Vienna’s retail trade could expect a turnover of 22 million Euros from the sale of Valentine’s Day presents. The authority estimated a Valentine’s Day gift turnover of 23 million Euros last year.Austrians have spent between 100 million and 125 million Euros on Valentine’s Day gifts in the past few years.