29. 07. 10. - 15:00

Naked women beer ad angers feminists

Feminist politicians are outraged about a "sexist" beer ad now on across Austria.

The poster campaign features three bare-naked woman covering their cleavage with beer mugs – with the brews’ colours fitting the colour of their hair.

Caroline Kröpfl, a spokeswoman for the Hirter Bier brewery based in the Carinthian town of Micheldorf, claimed: "The poster shows three self-confident beer drinkers."

But feminist politicians of different parties are fuming over the controversial marketing stunt. Several protest activities have already been launched on social network platforms on the internet, while Vienna Social Democrat (SPÖ) Sandra Frauenberger set up a protest letter form on the party’s website.

Kröpfl, who revealed the firm website has broken down several times since the poster campaign was kicked off a few weeks ago, meanwhile revealed plans to advertise new products with naked men’s buttocks in autumn.