29. 06. 12. - 16:49
10 years of organic food label Bio vom Berg
The Austrian food label "Bio vom Berg" (organic food from the mountains) is celebrating its 10th anniversary.
Around 200 farmers got together to form the label in 2002 in order to market their products together. In the first year they had a turnover of 700,000 Euros and now there are currently 600 farmers delivering their products to the label.
The most popular product delivered by the label are milk and dairy products but also meat, eggs, vegetables and fruit are also being delivered.
The turnover last year was around 5 million Euro.
Heinz Gstir, an organic farmer and chairman of the "Bio am Berg" group said that he saw still more potential to develop. He said the Austrian organic brand had a special advantage in that it was connected to the region.
He said that for example the Tyrol mountain agricultural scene had already added special regional variations. And he added that keeping these regional variations together with the organic label was a big challenge for the future.
"Bio vom Berg" currently has around about 100 products.